Pay for results, not promises
Launch CPA, CPL or CPS campaigns and pay only for the outcomes you define. Your account manager sets everything up, matches you with publishers and keeps you informed.
Performance marketing, without the guesswork
Outcome-based pricing
Choose CPA, CPL or CPS and pay for the results you define.
Publisher matching
Reach publishers whose audience fits your product and geography.
Campaigns set up for you
Your account manager turns your goal into a live campaign.
A simple dashboard
Spend, conversions and conversion rate for every campaign.
Terms in writing
Model, rate and approval rules are agreed before launch.
Traffic standards
Publishers follow a written traffic quality policy.
A dedicated account manager
One person for setup, changes and questions.
Your data stays yours
Role-based access means you only see your own campaigns.
From brief to results
- 01
Create an account
Sign up as an advertiser and tell us about your business and goals.
- 02
Share your brief
Your account manager calls to understand your product, audience, payout model and budget.
- 03
Campaign goes live
We set up the campaign and approve publishers who fit.
- 04
Review results
Follow spend and conversions on your dashboard and talk to your account manager about changes.
Pick how you want to pay
Cost per action
Pay when a visitor completes an agreed action, such as a verified signup.
Cost per lead
Pay for each qualified lead, such as a loan enquiry or a quote request.
Cost per sale
Pay a share or a fixed amount when a visitor buys.
What we will ask you for
A short brief is enough to start. The clearer it is, the faster your campaign can go live.
Your campaign brief
- The goalWhat counts as a conversion: a signup, a lead or a sale.
- Model and rateCPA, CPL or CPS, and what you will pay per result.
- GeographyWhere your customers are.
- DestinationThe page visitors should land on.
- GuidelinesWhat publishers may and may not say about your offer.
- Budget rangeA rough idea of what you plan to spend.
What is agreed before launch
So there are no surprises for you or your publishers.
- Payout model and rate
- CPA, CPL or CPS, with the exact amount or percentage per result.
- What counts as a conversion
- A clear definition of the result you are paying for.
- Review of conversions
- Conversions are reviewed against your definition. If one is rejected, a reason is given.
- Caps and approvals
- Any limits on volume or publishers are agreed with your account manager.
- Billing and invoices
- Confirmed in writing before the campaign starts.
Publishers who follow the rules
Every publisher agrees to a written traffic quality policy. It rules out bots, fake or purchased traffic, incentivised clicks without permission, cookie stuffing and misleading claims about your offer.
Read the full Traffic Quality Policy.
Advertisers we work with
Finance and lending
Generate qualified leads and applications.
Insurance
Reach people comparing cover with quote requests.
E-commerce and D2C
Win first-time customers and pay on sales.
Gaming and apps
Drive verified signups and registrations.
Tell us what you want to run
Create an account to get going, or send us a few lines about your goal, model and budget range and we will get back to you.
Create an advertiser accountAdvertiser FAQ
How do I pay?
You pay for the outcomes you define on CPA, CPL or CPS terms. Billing details are confirmed in writing before launch.
What counts as a conversion?
Whatever you and your account manager agree: a verified signup, a qualified lead or a completed sale.
What if I think a conversion is not valid?
Tell your account manager. Conversions are reviewed against the agreed definition, and a reason is given for any rejection.
How are publishers chosen?
Publishers apply and are reviewed. Access is approved campaign by campaign, and every publisher follows the traffic quality policy.
How soon can my campaign start?
That depends on how quickly we agree the brief and terms. Your account manager will give you a realistic timeline.
Can I set a budget or volume limit?
Yes. Limits are agreed with your account manager as part of the campaign terms.
What can I see on my dashboard?
Spend, conversions and conversion rate for each of your campaigns.
Who sees my data?
You, your account manager and the Zettabounty admin team. Publishers never see your private numbers.
Ready to run performance campaigns?
Create an account and we will help you launch your first campaign.